COMPETITIVE COMPARISON

SBDCNet (another well-renowned market research firm) says this of the competitive landscape in the janitorial services industry: "Commercial real estate occupancy drives demand for cleaning services. The profitability of individual companies depends on good marketing. Large companies have an advantage in serving customers with multiple locations. Small companies can compete effectively in local markets, especially for small business and residential customers. The US janitorial services industry is fragmented: the 50 largest companies generate about 30 percent of revenue." Owning a Forte Commercial Cleaning Master Franchise will not only help you successfully market to and acquire cleaning contracts in the 70 percent (of total US cleaning services) range (with the small firms and "mom and pops"), but also to compete with the big boys (ABM, Varsity, Jani-King, etc.) for the cleaning contracts in the 30 percent range. Our bread and butter is not national contracts, but rather going after local and regional contracts where we can establish strong relationships with customer management teams and be able to deliver on our contract promises. It is true you will compete against many companies in going after all types of commercial cleaning contracts (offices, gyms, hospitals, etc.), but our proven system of marketing will give you a leg up to wow potential customers and franchisees.

Our pre-packaged franchise gives you a turn-key opportunity to build your business to short term growth and long term stability. As you help Unit Franchisees become successful and grow their businesses, you benefit from monthly royalties and franchise fees.

It is empowering to have built a business that has many diversified cleaning clients and provides long term residual income to you and your family. Short of finding a pot of gold at the end of a rainbow, opportunities like ours, coupled with organization and hard work work help you actually achieve the "American Dream!"

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